Product challenge
Useful discovery
Filters and listing information need to reflect how people actually compare options in that market.
Marketplaces
Marketplaces that connect discovery with the next useful action.
Marketplace product design connecting discovery, listings, trust and communication. Explore Clearl’s horse and talent marketplace work and UX approach.
Connect the product problem with a clear approach.
Our starting point
Understand the exchange
Map each audience’s goals, what is being offered and the information needed before contact. Identify where supply and demand experience different friction.
Experience behind our approach
- Audiences connected by Benchler
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- Case studies informing our approach
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- Published work behind our marketplaces perspective, including relevant adjacent products.
- Explore related work
- Services for this product context
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- Explore relevant services
Professionals demonstrate their skills; companies find people whose skills fit the role.
- Related product design insight
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Design for both sides of the exchange
A marketplace has to work for the people searching and the people supplying something valuable. Our work includes Horsely, a horse marketplace and community, Benchler’s talent marketplace and local business discovery. These products connect different audiences through profiles, listings, matching and conversations.
Where the experience gets complicated
Useful discovery
Filters and listing information need to reflect how people actually compare options in that market.
Credible profiles
People need enough context to decide whether a listing, person or business is relevant before making contact.
Connected participation
Creating a listing, responding to interest and continuing a conversation should form a coherent experience for both sides.
How we approach it
Map each audience’s goals, what is being offered and the information needed before contact. Identify where supply and demand experience different friction.
Define listing content, search and filtering around real decision criteria. Prototype the path from browsing to a useful detail view.
Design publishing, profiles and conversation entry points as one journey. Make state and ownership clear when an interaction moves between participants.
Validate the experience with representative buyers, sellers or recruiters and candidates. Carry reusable marketplace patterns into implementation.
Related work and reading
Horsely: a specialist horse marketplace
Photo-led discovery, listings and owner conversations in a React Native and Expo mobile experience.
Benchler: matching skills with hiring needs
A recruitment product connecting IT professionals and recruiters through skills and role requirements.
Services for your product
Product strategy and discovery
Product discovery, UX audits, research and prioritization to clarify users, constraints and the next product direction.
Product design and UX/UI
UX structure, prototyping, interface design and implementation support for SaaS, marketplaces, mobile apps and complex digital products.
Design engineering
Functional prototypes, production frontend interfaces, mobile experiences and reusable design systems in code.
Common questions
Explore connected industries
HR & recruitment
HR tech and recruitment product design connecting candidates, verified skills and hiring requirements. Explore Benchler’s marketplace and brand identity.
Explore industryLocation-based products
Location-based product design connecting maps, filters, local discovery and booking. Explore Fitpool and Clearl’s community platform experience.
Explore industrySocial platforms
Social and community app design for discovery, messaging and meaningful interaction. Explore Clearl’s local community platform and voice-first dating app.
Explore industryMake it easier for the right people to connect.
We can help clarify the journey from a first search to a useful interaction on either side of your marketplace.
Discuss your product