Give the product a distinct character.
Benchler uses a human, approachable identity to bring personality to a hiring platform. The brand direction connects the character, visual language and product context.
Explore Benchler branding
Brand identity
A brand that makes the product easier to recognize and trust.
We create clear, distinctive identities for digital products and connect them across the interface, website, presentations, and every customer-facing touchpoint.
More than a logo
A product brand has to do practical work. It should explain what the company stands for, create recognition in a crowded market, and give product and marketing teams a visual language they can use consistently.
Because Clearl works across both brand and product, the identity is designed for real interfaces from the beginning - not adapted to them later.
What we create
Brand direction
Positioning, audience, personality, principles, and the creative territory that will guide the identity.
Visual identity
Logo, typography, color, composition, graphic language, and a flexible system for consistent communication.
Product expression
Ways for the brand to live inside UI, onboarding, empty states, illustrations, icons, and motion without harming usability.
Marketing expression
Website direction, social assets, presentations, launch materials, and repeatable templates.
Guidelines
Practical rules and examples that help internal teams and future partners use the identity correctly.
Deliverables
Brand positioning and creative direction
Logo and responsive logo variants
Typography and color systems
Graphic assets and iconography
Illustration, character, 3D, or motion direction when relevant
Product and marketing applications
Website or landing-page direction
Brand guidelines and reusable templates
A recognizable identity across the experience.
Make that character work in different contexts.
A flexible identity needs to support interfaces, campaigns, presentations and recurring communication. Our Web3 character case explores expression across illustration, 3D and motion.
Explore the character system
A closer look at our work
- Brand application categories
- 6
- Explore Benchler branding
- Published brand identity case studies
- 2
- Benchler identity and the character system for a Web3 ecosystem.
- Explore brand work
- Related published case studies
- 2
- Explore our work
Website, product UI, profiles, social content, campaigns and presentation materials.
- Industry guides featuring this service
- 2
- Explore industries
From our work
Logo and Character
Instead of relying on a generic technology symbol, we created a recognizable character as the core of the identity.
See case studyMotion Design
The mascot was brought to life through motion design and animation, becoming the centerpiece of launch campaigns, community announcements, and promotional content.
See case studyBrand Direction
We positioned Benchler as a confident and supportive character within the hiring process - not another formal intermediary, but a platform that helps people and companies understand each other sooner.
See case study
Common questions
Related work and reading
See case studyBenchler hiring-platform visual identity
Brand strategy and visual identity for Benchler, a hiring platform rethinking the first interaction between tech specialists and companies.
See case studyWeb3 mascot, character and motion work
A case study on designing a distinctive 3D mascot and scalable visual identity for a Web3 ecosystem, combining character design, branding, and motion graphics.
Built to move across the whole experience
The best digital brands do not stop at the homepage. We design the identity so it remains recognizable in dense dashboards, mobile interfaces, sales decks, social content, and future product releases.
Explore industry expertise
HR & recruitment
HR tech and recruitment product design connecting candidates, verified skills and hiring requirements. Explore Benchler’s marketplace and brand identity.
Explore industryMedia & creators
Product design for creator tools, streaming widgets and music analytics. Explore Clearl’s Streamlabs experience and B2B music promotion platform work.
Explore industry